Overview

As Head of Design at TARA Mind, I developed a wide range of marketing materials with the goal of growing our mental health provider network. We targeted both therapists and prescribers through printed materials at conferences, email campaigns, social media, and provider webpage.

I evolved our existing brand guidelines, tapping into the needs of our provider audiences through photography, an extended brand palette and iconography. I sought to bring more warmth and human emotion to the brand, better telling the story of the support and impact providers could bring by joining our network.