Overview

As Head of Design at TARA Mind, I developed marketing materials to grow our mental health provider network. We targeted therapists and prescribers through printed materials at conferences, email campaigns, social media, and a provider webpage.

I refined our brand guidelines to better resonate with our provider audience, incorporating photography, an expanded color palette, and custom iconography. I focused on infusing the brand with warmth and emotional appeal, effectively conveying the support and impact providers could offer by joining our network.