I’m Carolyn Jaeger

I’m a Bay Area native with a passion for running, art, and the outdoors. My love for languages and cultures has taken me to France, the French Caribbean, and Berlin.

I began my design career in brand marketing, crafting campaigns that built awareness, growth, and loyalty. When I discovered user testing as a tool, I saw firsthand how user insights could shape stronger, more meaningful designs.

Since then, I’ve been on a mission to bring research into every project, using competitor audits, website audits, and user testing to create informed, user-centered solutions.

I thrive on uncovering insights that drive better experiences, bridging the gap between business goals and real human needs. Whether through UX research, branding, or marketing, my work is about creating impact with purpose.

“Carolyn brings an amount of warmth, understanding and passion to every room she enters, turning it into a safe space for ideas, opinions, and worries.”

-Hanns Segelcke, Sr. Copywriter
“Carolyn is a diverse thinker, highly collaborative and conscientious. She builds trustful relationships and is a fearsome evangelist for the power of design.”

-Tim Murray, Creative Director
“Carolyn is an incredibly effective storyteller who shines light on what matters most to her users. Her ability to communicate clearly makes working with her simple."

-Dan Vang, UX Designer

I’m Carolyn Jaeger

“Carolyn brings an amount of warmth, understanding and passion to every room she enters, turning it into a safe space for ideas, opinions, and worries.”

“Carolyn is a diverse thinker, highly collaborative and conscientious. She builds trustful relationships and is a fearsome evangelist for the power of design.”

“Carolyn is an incredibly effective storyteller who shines light on what matters most to her users. Her ability to communicate clearly makes working with her simple."