Jun 2024-Present

CAROLYN JAEGER DESIGN

Supporting mission-driven companies with brand identity, website strategy, user insights and digital marketing.

Jan 2024-Jun 2024

Founding designer of an innovative health tech company enabling affordable access to life-changing mental health therapies, leading product design, user insights, and GTM initiatives.

• Developed user personas (enterprise & provider) through interviews with internal stakeholders to guide product decision-making and marketing messaging

• Gathered insights from therapists while attending the American Counseling Association Annual Conference through user interviews & usability testing. Delivered findings to the team, and implemented recommendations to improve the product

• Lead redesign of provider page on the company website to better showcase value prop to therapists and prescribers and drive provider network applications

• Designed wireframes and high-fidelity prototypes for client and provider-facing EHR flows, leveraging competitor and user insights

May 2023-Dec 2023

ODE PBLLC

• Ensured site consistency and accessibility for CTrees, through site audit and redesigned wireframes

• Enabled policymakers and scientists to predict environmental outcomes of watersheds through the development of a mapping tool prototype for Deloitte & the Washington Department of Fish and Wildlife

• Developed mid-fidelity prototype of methane map tool to measure methane emissions on cities and dumpsites for Rocky Mountain Institute

TARA MIND

• Drove client engagement through the design of executive sales deck for business development leaders of mental health startup

• Improved understanding and desirability of TARA Mind product for potential clients through development of clickable prototype of employee onboarding experience

Nov 2017 – Feb 2023

• Crafted effective onboarding emails for new Firefox account holders, driving newsletter sign-ups, mobile downloads, and product usage

• Utilized user research and web development to launch VPN product in Europe, driving new subscribers and diversifying Mozilla's revenue stream

• Increased mobile downloads of Firefox through ad campaigns & app store redesigns that took the user journey into consideration

• Improved Firefox user retention by educating users about feature benefits through onboarding email designs

• Established brand consistency and improved design team efficiency by developing internal brand guidelines and guidelines for external agencies

• Led creative problem-solving sessions with studio team and developed a "contracting session" to address team working models and improve team health

Sep 2016 – Nov 2017

• Designed and launched over 6 brand events, creating branding for signage, swag, and digital spaces to inform and inspire users about Mozilla’s key attributes of privacy & social responsibility

• Informed the internal Marketing team about Firefox users’ relationship with the Internet through user interviews so they could create content, copy, and activations that better connected with user needs

• Developed design systems for owned channels (blog, podcast, emails) to establish visual consistency and drive brand loyalty

• Managed external agencies, providing creative direction for brand activations, illustration projects, and production work

Mar 2016 – Jul 2016

• Developed environmental designs for Pandora's office space to enhance the employee experience

• Increased user retention through email marketing, branded music channels, and social media

Jan 2015 – Feb 2016

• Illustrated Whiteboard Sessions drawings for in-house performances to deepen Pandora’s relationship with Artists and promote employee satisfaction

• Contributed to ideation phase of brand refresh, providing illustrations and research to inform new logo and design elements

Feb 2013 – Dec 2014

• Designed, edited, and coded web & mobile banners, skins & other ad products to support the Mid-Market Sales team